Lissa Heaton Severe

Regional Account Manager Lissa manages builder accounts for a seamless and successful model merchandising experience. A member of the PDI team since 2014, Lissa has nearly 30 years of marketing and merchandising experience for the home building industry. Before PDI, she was Senior VP at The Bernard Partnership, and earlier in her career, she was on the marketing team at Kaufman and Broad. She holds a bachelor's degree in marketing from California State University at Sacramento, was a 13-year board member of the Florsheim Brothers Foundation, and since 2004 is a volunteer committee member for HomeAid Northern California. In her free time, Lissa is often found hosting happy hour on the deck of her peaceful Northern California home, lovingly referred to as The Tree House.